SYC (London) approached me to help create their 2014 warm-up tops, 2015 dark jerseys and 2016 warm-up tops and tanks.
I worked with Ros from the team to turn her ideas and draft sketches into the real thing. The 2014 warm-up top was an intricate typography design that featured the team’s name 50 times across the front of the shirt, using classic screen printing techniques.
For the 2015 jersey design, Ros wanted to produce a fun, colourful design that continued the team’s theme of brightly coloured accessories. The design consists of hundreds of coloured dots, in and out of focus, and while being bright, the end result wasn’t over the top.
In 2016, the warm-up long sleeve was replaced with another typography design, which I created by hand before turning into the final artwork. The 2016 reversible tank tops feature the team’s two alter-egos: Glam and Troll.